As C|Net report, “After 91 years in print, The New Yorker is leaping into the future with an augmented reality cover on this week’s issue.”  There are few things I like better than a great New Yorker cover, and few things more interesting to me than Augmented Reality, so this definitely got my attention:

Created by artist Christoph Niemann for the magazine’s annual Innovators Issue, the simple yellow and black cover comes to life when viewed through a tablet or a smartphone, turning into a three-dimensional animation that lifts off the page.

It’s a first for the magazine, with Niemann describing the animation as like “stepping through a mirror.”

“If you create a world on paper, you create a window,” he said in The New Yorker cover story. “Usually, you just break the surface with your mind, but you always have the feeling of: What if you could step into that world or if something could come out of it?”

You’ll need to download a dedicated AR app to view the “On the Go” artwork, but it certainly beats standing in a cramped carriage during rush hour.

Naturally, there is visual search involved, albeit of a simple sort; detecting the cover of the magazine, which is a simple pattern, and then animating it.  But this idea, of taking something which was published specifically to be recognized by an app, is going to becoming way more widespread.  And of course it doesn’t have to be a magazine cover, it could be a billboard, or a poster, or anything really.  Pretty cool.